» Advertising Green With a Call to Action
A profile of The 11th Hour online marketing campaign by Ad Week. Here’s a snipet from the article quoting my take on it:
“This is a like a widget on steroids because it provides a more complete content experience than what is usually articulated in one widget,” Van Doren says. “It provides a means in which to solicit action on the users’ end. Whether it is going to a green shopping portal or a green action network, it provides that immediate funnel. It harnesses the power of the DiCaprio brand and the nonprofit brand and that is unique.”
